Matt Colley (from T-shirt company 'We Will Multiply') and I produced three anamorphic 3D pieces for the 2015 'Art, Not Apart Festival'. We developed two isometric shapes highlighted with fluro orange edges and filled with black and white pasted illustrations. Mat and I have produced the illustrations over the last couple of years. The third piece is an anamorphic QR Code that links to an animation of Mat and my illustrations. All pieces are extruded across 3D spaces and can only be seen correctly from a single point of view.
Apertusº is an open source cinema project that intends to create an affordable (community driven) free software and a digital cinematic motion picture camera for a professional production environment. All the things they learn on this path will be shared and freely be available to anyone.
Apertusº Axiom will be the first ever open digital cinema camera designed from scratch with openness in mind. This camera is going to be an affordable professional cinema quality alternative to the other cameras currently on the market.
The briefing and presentation of concepts was done through a number of Google hang-outs, due to the members being spread between, Austria, Australia, Belgium, France, Spain, Switzerland and U.S.A.
The project is being worked on around the world by a number of different people, so I decided the approach to the co-branding needs to be a simple and bullet-proof one. There are two simple logos both with a common element—the orange circle that represents the aperture of a human eye and a camera. Also the degree symbol which represents the numerous global positions that the members of the community are situated in and highlights the area that a registered trade mark symbol would be if these products were not open source.
Little Flexi is a manchester, apparel and accessory brand for babies and toddlers. The company is headed up by my partner– the mother of my child. The brand's signature is funky patterned textiles that are fashionable for the parent and visually interesting for baby.
The brand is named after my son Felix, who's nick name is Little Flexi. The brand is meant to represent his personality. He is a funky and creative little dude – we aim to inject both of these qualities into our venture.
Our first product line is to be released mid 2015 – so keep an eye out.
The Mental Health Council of Australia required a strategic publication that represented a snapshot of an important moment for the mental health sector in Australia, a time of real and meaningful reform. Articles from Australia’s leading minds on mental health and mental health reform take a contemporary look at the sector, highlighting solutions that aim to improve the lives of millions of Australians affected by mental illness.
My creative approach drew directly from this momentum. I considered how academic publications are generally designed and moved in the opposite direction, giving a fresh ‘perspective’ to the look and feel of the publication. Bespoke design features include the word ‘Perspectives’ along the fore edge of the book, the restraint and application of colour throughout as well as the striking graphic treatments. Taking a collaborative approach with the printer and paper supplier, we employed print techniques and paper combinations that enhanced the content and created a truly unique and innovative publication.
The result is a contemporary academic publication that showcases each individual article through a distinct theme.
Concepts, Craft & Competitions
This section showcases some of the work I do in my free time, hence it's title 'Work Rest & Play'.
I'm regularly thinking of new projects to keep me challenged and interested in art and design. This extra curricular work keeps my creative cogs greased and informs the client work that I produce each week.
A lot of these projects involve hand crafting, mixed media and stencils and have been entered into design and art competitions, including two finalist entries to the 2011 Australian Stencil Art Prize.
Eyes to the Sky only have a handful of shows under their belt, but they have already proven to be one of Canberra's most popular metal/rock bands.
The guys initially asked for a versatile logo to be developed for use on various collateral and t-shirts. After the logo we decided to develop an image that could be used for album artwork, posters and t-shirts. The way the guys described their style of music was metal/rock with a psychedelic twist. This description formed my illustration of the hand of fatima drawn with a russian propaganda style and pallette, complete with the WW2 aeroplanes in the sky. I don't think you can get more metal/rock/psychedelic than that. The benefit of the propaganda style and palette is the cut through that it has when competing with other gig posters.
A Little Something Extra
Goosebumps is a Canberra Design Company where I have worked since 2011. I am a senior designer there and each day work with a mantra in mind: 'Jer No Say Kwa' (said with a very australian twang). Though the mantra is a tongue-in-cheek evolution of the french phrase meaning that little something that cannot be explained, I apply the mantra in different ways to make designing fun and effective for our clients. The way I describe adding 'jer no say kwa' to their design, is via the metaphor of a meat pie (perfection in pastry) needing that little something extra (tomato sauce) in order for it to be AMAZING.
This page shows a number of examples of 'jer no say kwa' projects that I have worked on for our office.
Lifeline Australia's Fundraising Lunch
The fundraising lunch was hosted by Hugh Rimmington and held at Parliament House in Canberra to promote discussion around the taboo topics that often lead to suicide. The brief was to develop a brand for the event that showed-off the taboo topics in a style that was non-confrontational.
Considering the format of the event's discussions was to be much like the popular TV show 'Can of Worms', the concept of the taboo topics bursting out of the soup can, developed itself. Drawing inspiration from the pop art of Andy Warhol and his famous 'Campbell's Soup Cans', the brand uses bright, bold colours and dynamic bursts to give cut through to all of the event collateral.
After the event advertising collateral was produced, I produced (with the help of my colleagues) a number of hand made pieces for display at the event. For these items, there were a number of techniques used including; pasted posters to walls around Canberra; large format prints adhered to foam core, hand-cut and layered,—these were added to a 1400mm tall soup can structure; labels printed in-house and adhered to x30 'Swiss Miss' cans—these were used as donation tins.
This 8-BIT Mr.T image has been popping up around Australia for the last couple of years. I believe that he helps remind people to quit their jibba-jabba and pity tha foolz!
Bauble Stop Motion Project
At goosebumps we sent an e-invite to our clients asking them to Christmas drinks. This email linked to a stop motion video that builds to reveal an anamorphic 3D 'g' extracted from the goosebumps logo.
I hung the baubles (with the help of my colleagues), photographed and compiled/edited the stop motion frames in Photoshop and wrote the music track. For the music, I used samples inspired by: Christmas; the retro palette; and the strings used to hold the baubles.
Anamorphic 3d Murals
Ever since I was young, optical illusions have captured my imagination. I am now 33 and nothing much has changed, whenever the chance arises to design and implement an anamorphic illusion into a strategy or branding, I go for it.
The content of these examples has been inspired by graphic novels and Tetris. My process involves an overhead projector, lots of masking tape and paint.
I've designed the look and feel for the 2014 and 2015 ACT Heritage Festival. The approach taken both years is the use of hand made paper techniques. The hand made style is drawn from the fact that the festival is celebrating the olden days.
Alphabet & Signage Project
Five days of festivity are planned to celebrate the centenary of Canberra in March 2013. To help people move easily between exhibits and amenities, the Canberra 100 event team commissioned an alphabet and event signage system be developed for the five day celebration titled 'In So Many Words'. The alphabet was required to be a series of snapshots of Canberra and link to the word theme of the day. The snapshots include text from well known Canberra brands, tourist spots and community centres.
I photographed these letters and numbers around the canberra region and then processed them in Photoshop. The alphabet consists of both upper and lower case characters, three of each vowel and two of each consonant. The signage system was developed for everything from fireworks notifications to directional signage.
The 2009 Semi-Permanent/Canadian Club (CC) Open Brief Competition asked for a promotional item to be designed, the sort of stuff punters are given in the pub for free or things they can win in a competition.
My drink coasters entry won!
The innovation with these drink coasters is that diecut pieces can be popped out and constructed into the CC Moose Mascot on a crest, so the consumer is interacting literally with CC's brand. This involves a degree of ‘hunting’ for the three coasters in the series. Once constructed, the Mascot can be hung on your glass of CC. Featured on the back of the crest is the CC logo, website and tagline, 'the perfect refreshment after a hard days hunting'. This prompts the punter/hunter to check out the website and tell their friends about the product, website and promotional item, which should lead to more sales.
Video Brand System
The Australian Air Warfare Destroyer Alliance (AWDA) will deliver three world-class ships and their support systems to the Royal Australian Navy by 2016.
Nathan Clark (Silversun Pictures) commissioned me to develop a brand system and a range of info-graphics for him to animate and tell the story of the AWDA project. The brand system and info-graphics were inserted between photo real footage developed by 'Eye Candy' a canberra motion graphics company to launch the AWDA project to the public in the form of a corporate video.
The project was very well received by the client.
Website for Personal Stylists
Style Liberation is a Canberra business that offers a range of services to meet both individual and corporate needs, including colour/style consultations, wardrobe audits, personal shopping, styling for marketing and special events and corporate workshops.
Considering the mix of audiences that this site needs to communicate to, I decided that the site needed to be stylish and out of the square, while at the same time, not look so "fashion" that the more conservative customers shy away from requesting Fiona's services. The site is a sliding site that scales to the device you are viewing it on and reveals the story of Style Liberation as you scroll to the right.
Analogue & Digital Photography
Photography is a great outlet for my creativity.
I take photos regularly of anything and everything, objects and scenes that I find and am taken by, hence the title of this section.
The brief for this project was to develop a theme for the Canberra Theatre 2011 Kids Program 'Play Time'.
One challenge in generating the collateral for a theatre season is the varying of quality of supplied images and graphics. The style needed to accommodate the low and high resolution imagery in a consistent manner, without looking like the images had come from different sources. I overcame this challenge with a miniature theatre scene that could be produced for each play of the season.
The solution I pitched was simple and fun and had the potential for lots of expanded applications. The hands on style could be developed as flat pack promotional collateral for children to take away and interact with the show they had seen at the Canberra Theatre. In addition the flat pack style of the marketing materials could be produced at a large scale for the season launch and to decorate the foyer of the theatre.
Ornate Fantasy Frame
I'm a hoarder of bits and pieces that have potential to be used in art pieces. It's not always that I have a clear idea of how things will be used. All I know is that if I throw them away, I'll need them soon after.
In the case of this frame, I had a clear idea of what I was keeping these little plastic toys for, I wanted to make a golden mirror frame that looked like an ornate frame, but at closer inspection was a feast for the imagination.
Nikias Diamond is a leading commercial construction and project management company. With a strong track record of producing quality projects in the Canberra region. In 2012 they requested a new logo, brand and positioning statement be developed to reflect their size, professionalism and capabilities.
The items I have produced for Nikias Diamond are the logo and positioning, brand system, corporate stationery, uniforms, fleet decals, building exterior and advertising collateral. All items are hinged around the positioning: 'Nikias Diamond—Constructive Logistics'
Magazine Template & Annual Report
The Law Council of Australia (LCA) is the peak national representative body of the Australian legal profession, and represents about 56,000 legal practitioners.The LCA have a team of in-house designers that develop printed and online materials for it's members. The brief for the LCA's quarterly magazine was to re-name it, and re-invent it to have the strength of an expensive magazine. The content and readership is strong, so the design needed to match. I supplied the LCA with the first 64 page issue, a comprehensive style guide and a training session with the LCA's design team.
The annual report brief was concise: "Make it professional and contemporary. I did this with a funky typographic theme and a versatile graphic device that highlights in an abstract way the functions of the LCA.
Branding for Benmax Group
With its heritage in Canberra and over 25 years of genuine partnerships with the local construction industry, Benmax Group is a provider of mechanical services and climate control systems.
Benmax requested an update to their brand and sub-brands that over time had become dated and disparate.
The task was to develop a brand system that highlighted the group of companies professionalism and history in the Canberra region. The way this was achieved was through a classic typographic treatment coupled with a fresh contemporary palette.
The items I have produced for Benmax are the logo and brand system, corporate stationery, fleet decals, building exterior and advertising collateral.
Primary, Secondary & General Information Nodes
The Australian National Botanic Gardens (ANBG) required primary, secondary and general information nodes to help visitors know where they are and what they are looking at throughout their visit to the ANBG.
This project consisted of one primary node (five panels), four secondary nodes (three panels) and around 30 general information nodes, spread throughout the ANBG.
The client also requested a template and style guide be developed for the general information nodes, so that future garden exhibit signage can be produced in-house by the ANBG designers.
Lifeline Australia's Domestic Violence Response Training
Lifeline Australia is providing a Domestic Violence Response Training program called DV-alert which provides skills to recognise, respond and refer cases of domestic and family violence.
Considering the complexities of the subject matter and how much information needs to be communicated, the items produced for this client need to be clear and consistent.
The collateral I have produced include trainer and trainee packs, expo stand, expo collateral, website, info-graphics press advertising, post production of photography, promotional items and more. In addition, i have developed a co-brand style and palette for a lot of the above collateral for the DV-alert indigenous training program.
Rhubarb & Me Hair Salon
Rhubarb & Me are a funky hair salon with a hip bunch of hair dressers, so the require a funky fit-out. I have incorporated their 'skull & wings' logo into designs for signage, wallpaper, stationery, hair product and a mural.
The items shown here are concepts that have been signed off by the client and will be implemented in early 2013.
Oomph! is a new start-up business that provides initial marketing and branding health checks and reports for small to medium businesses. Oomph! services are designed to uncover areas where the business may need to improve, followed by regular contact to provide information and insights that will be of value to the business.
The client required development and implementation of a memorable and high impact brand identity and visual style to appeal to small to medium size businesses. The Oomph! identity was then applied across various print and online media including stationery, corporate folders and a website. Goosebumps were also responsible for developing the Oomph! website, ensuring that it employs appropriate usability and functionality for the business and its clients.
Brand Development for Bar & Café
Dzire is a bar and café in Canberra. The client wanted to highlight the 'D' from their name as the logo, in order to be used as an icon separate to their name.
Before opening, they asked me to design the logo and collateral for their venue. This included menus, signage and press advertising.
Simplicity Super is dedicated to changing the way individuals look after their future by providing qualified, low cost administration for their SMSF. The online portal is simple to use and saves time in the short-term and money in the long-term.
I developed an identity and printed collateral for Simplicity. The client required their brand to appeal to professionals in the middle of their careers through to retirees, this was achieved through the use of aspirational imagery and a clean, simple logo and tagline.